SPQ 034: Disappointing Book Sales – How Do I Increase Them?

spq34 header

The Question…

Julie from TrulyMadlyDeeplyHappy.com has had disappointing results with her book marketing. She wants to know what she can do about it.

Biggest Takeway…

[Tweet “Focus on one income strategy until you master it. “]

Steve’s Answer…

When Steve checked out Julie’s website, he noticed she is a doing a lot of the right things to build an author platform. She has her own podcast, writes blog posts, and has a presence on Facebook, Twitter, Pinterest, YouTube and Google+.

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SPQ 015: How Does Price Pulsing Work with Kindle Books?

How Does Price Pulsing Work with Kindle Books?

The Question…

Jo is interested in using price pulsing. She wants to know how it works and how authors can use it to their advantage.

Biggest Takeaway…

[Tweet “Pulsing is a good strategy for helping you increase awareness of your books. “]

Steve’s Answer…

Pulsing refers to dropping a book’s price to get more sales and increase visibility on Amazon. This isn’t necessarily a great strategy for generating revenue, but it is a good strategy for helping you increase awareness of your books. Many authors price their books at 99 cents during this type of promotion.

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