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SPQ 045: Hate eBooks! How Do I Get Print Book Readers to Check Out My Titles?

Written by Steve Scott on February 7, 2015. Listen to SPQ: iTunes | Stitcher | RSS Feed
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The Question

Jon Jorgenson just published his third book, but it’s his first book through KDP. Members of his audience are having a hard time understanding how they can order the book if they don’t have the Kindle app or a Kindle device. He thinks this is limiting his sales. What is the best way to educate an audience that is used to buying print books on how they can easily buy Kindle books?

Biggest Takeaway

The Answer

The obvious answer is to use CreateSpace to give audience members the chance to buy a print version of the book. Some people want print books and don’t enjoy the ebook reading experience. Tom “Big Al” Schreiter makes 30 percent of his income from print books, so there’s nothing wrong with offering a print option to readers. It only costs about $50 to $200 to get a print book on CreateSpace. Another option is to use Lightning Source to distribute to larger platforms.

Education is a good option here. Many people believe Kindle books are only available for Kindle devices, so you need to teach them how to check out your ebooks. Steve has a script he uses to educate people about this topic.

Script:

Some people have had trouble accessing these books in the past because they don’t have a Kindle. But you do not need a Kindle to read these books. Here is an assortment of ways you can read this book on other devices:

In short, it’s really simple to read Amazon Kindle books – No matter what type of device you use to access the Internet.

If you still have trouble accessing this Kindle book, please send me an email at sjscott[at]developgoodhabits[dot]com before the end of January 2nd and I’ll sort you out.

Steve gives his readers a set of specific instructions on how to access a Kindle book on almost any digital platform. You really want to provide as much information as possible to help people read your books.

When Steve took a look at Jon’s Facebook group, he noticed that several people said Jon’s book isn’t available in their countries. What you can do is provide a universal link for Amazon. This link provides the correct country-based link to anyone in the world. MyBook.to is a good universal link Steve has used in the past. All you need to do is add your own link.

Creating graphics is a good way to give people step-by-step instructions on buying your ebooks. The Snagit software has a good selection of arrows and shapes to help you create attractive graphics. Another option is to create a video version of your instructions. Walk people through the process of buying one of your ebooks. Steve has personally used Jing to create videos.

Steve recommends asking audience members how they normally read books. You need to figure out what reading experience they prefer. Asking is also helpful for determining which devices people use to access digital content. Talk to audience members via YouTube, social media, or your blog. Jon is not in KDP Select, so he should also give instructions for iBooks, Nook, and other platforms.

If people really don’t want to read Kindle books, you can sell PDFs on your own website or via a site like Gumroad.

As a publisher, you often need to teach your audience how to access the material. Listen to your audience, figure out how they want to read your books, and educate them on how to access your publications.

Resources and Links

CreateSpace: Create and publish a print version of your digital content

Lightning Source: A print-on-demand company similar to CreateSpace

Snagit Software: Capture images, record videos, and create gorgeous graphics in just a few minutes

Jing: Capture and share still images or videos on the Web