Some independent authors publish in multiple niches, while others focus on just one topic. In this episode, find out which strategy Steve recommends.
The Question…
Mia from SkinBrushingDetox.com asks,
“Do you think people should just focus on one niche? How many niches should you focus on? How about people with a lot of different interests?”
Biggest Takeaway…
[Tweet “It’s seven times harder to get a new customer than market to an existing one. “]
Steve’s Answer…
Steve says he made the mistake of focusing on multiple niches early in his publishing career. Had he focused on one niche and built one audience, he could have been more successful.