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SPQ 061: Five Questions: Multiple Accounts, Uploading New Books, Proofreading, Different Author Pages, and Amazon Ad Campaigns

Written by Steve Scott on March 25, 2015.

Portrait of a serious young student reading a book in a library

Introduction

We’re starting a new segment called “Five Questions.” Steve will take five of the questions he’s gotten and answer them in a rapid-fire manner. He’s doing this because some questions only require a simple response, so he can’t devote an entire episode to them.

Some of the questions have already been covered, so he also doesn’t want to dedicate another full episode to something that has already been discussed. Right now, Steve has 120 questions in the queue, so this is a good way to make sure everything is covered. It can also help this podcast provide more value for listeners.

Even though there are a lot of questions waiting to be answered, Steve will get to them all, so don’t hesitate to submit a question via SpeakPipe or email. Keep Reading

SPQ 060: Foreign Translations: 4 Ways to Reach a Foreign Market

Written by Steve Scott on March 23, 2015.

Thank You Word Cloud printed on colorful paper different languages

The Question

Eric of Copy Dojo, and author of “Mastermind Your Business,” asks: My question is about translating your self-published books. Is this something you’ve done? If yes, what languages have you focused on? If not, is it something you’re considering for the future? Finally, is translation something you’d recommend to other self-published authors as a means of generating additional revenue?

Biggest Takeaway

Steve’s Answer

Steve loves this question because this is something he’s currently testing. He thinks the ebook market is growing outside the United States, Canada, the United Kingdom, and Australia. The short answer is yes, it’s something he’s testing and he recommends that people do it. Keep Reading

SPQ 059: Updating a Book: Can You “Fix” a Traditionally Published Book Full of Mistakes?

Written by Steve Scott on March 20, 2015.

old typewriter, a pile of books and a lot of creativity!

The Question

Marcella of The Writer’s Monthly Review magazine asks: My book hit the stands in March 2014; it was full of typos and mistakes, labeling me as unprofessional and sloppy. I wish I could pull it from the market, but I signed a five-year contract with the publisher. With the last proofing, they apparently didn’t fix the typos and other mistakes. What can I do about it? I have all but quit marketing it because of all the typos—not one, but many. If I saw the mistakes immediately, so will my readers.

Biggest Takeaway

Steve’s Answer

Marcella is in a tough situation because she worked hard on her book, but she doesn’t have the creative control necessary to update it. This is why Steve doesn’t really like dealing with traditional publishing companies. You lose the ability to control how you present and market your book. Keep Reading

SPQ 058: Amazon Marketing Services: Does it Help Sell Books?

Written by Steve Scott on March 18, 2015.

spq58

The Question

Jon Haws asks: I just noticed that Amazon is allowing authors to use Amazon Marketing Services. Have you had a chance to play around with it yet? I wanted to get your take on using AMS before I set up a promo.

Biggest Takeaway

Steve’s Answer

Jon Haws is another example of a person doing a great job building a business. Steve plans to meet up with Jon and his cousin Spencer at New Media Expo. He’ll share what he learns from Jon and Spencer on a future edition of this podcast. Keep Reading

SPQ 057: Repurposing Content: Does it Violate the Rules of KDP?

Written by Steve Scott on March 16, 2015.

Holding an open book with dust coming out.

The Question

George asks: I have a question about reusing content from a Kindle book. I have a niche site idea using affiliate marketing that is based on the same content in my book. Am I allowed to copy and paste chapters as blog posts, or is that a violation of KDP terms?

Biggest Takeaway

Steve’s Answer

Steve really likes this question because it shows George is thinking beyond the Kindle platform. You really need to sit down and think of different ways to reuse your content. You can reuse content in the following ways: Keep Reading

SPQ 056: Sales Events: The #1 Strategy for Increasing Lagging Book Sales

Written by Steve Scott on March 13, 2015.

businessman with financial symbols coming from hand

Introduction

Steve has a special offer for listeners of the Self-Publishing Questions podcast. He is having a St. Patrick’s Day sale featuring seven of his titles, five of which are especially helpful for listeners of SPQ:

Each book is on sale for $0.99 in the U.S. or 99 pence in the UK. The sale runs from March 11 to March 18. You can find out more on the SPQ website.

Biggest Takeaway

Simple Book Marketing: Increasing Lagging Sales

Book sales are an important part of Steve’s overall strategy, especially between launches. If you release a book in February and won’t have another one ready until April, it’s good to have a book sale sometime in March. This can help you generate a lot of sales between new releases. Keep Reading

SPQ 055: Audiobooks: More Subscribers or More Revenue?

Written by Steve Scott on March 11, 2015.

audiobooks subscribers and revenue

The Question

Michal Stawicki asks: Do your audiobooks actually add revenue to your business, or do you just use them to get more subscribers? How much money in Kindle sales do you need to make to make it worth investing in audiobook creation?

Biggest Takeaway

Steve’s Answer

Michal is an active Amazon author and a good example of someone who is trying to build a solid business. One of his recent books is “Trickle Down Mindset.”

Steve talked about audiobooks in episode 43 of Self-Publishing Questions. He talked about why he publishes audiobooks and explained some of the techniques he uses. Keep Reading

SPQ 054: How to Determine the Tax Deductions for Your Author Business

Written by Steve Scott on March 9, 2015.

Typing numbers for income tax return with pen and calculator

The Question

Alex Kirby of the “Life After Football” blog asks: When it comes to itemizing deductions on your business taxes, do you consider the entire price of the book as revenue, then deduct the cost of printing and whatever Amazon takes out before you get your cut, or do you only start with the royalty you get for each book? For example, if I have a book that sells $19.99 and costs $2.50 to print, do you deduct the $2.50 as an expense?

Biggest Takeaway

Steve’s Answer

Self-Publishing Questions has been on hiatus for two weeks. Steve had a rough transition when he got home from hiking Mount Kilimanjaro, plus he had some trouble getting back into the swing of things in terms of motivation. He apologizes for the unscheduled break.

From now on, the podcast will run Monday, Wednesday, and Friday. Keep Reading

SPQ 053: Virtual Assistants: How is Outsourcing Used in a Self-Publishing Business?

Written by Steve Scott on February 23, 2015.

Businesswoman drawing job allocation concept on whiteboard

The Question

K asks: Based on your own experience in getting set up, how do you use virtual assistants in your self-publishing business?

Biggest Takeaway

Steve’s Answer

Using virtual assistants and freelancers is a major part of Steve’s business. He does almost all of his own content creation, but he uses teams to take care of a lot of the moving parts. Unless you systematize everything you do, you’ll make mistakes if you try to handle all of these tasks yourself. Keep Reading

SPQ 052: Updating Kindle Books: Do Previous Customers Get Automatic Updates?

Written by Steve Scott on February 20, 2015.

Button with update or syncrhonize icon on a modern computer keyboard.

The Question

Ruth of SuperBabyFood.com asks via email: If you update your Kindle book, do people who previously bought the book automatically get the updates?

Biggest Takeaway

Steve’s Answer

This is a great question because it shows you’re thinking about providing great customer service. Updating books is a great tactic if you write about topics that are constantly changing. Keep Reading