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SPQ 067: 3 Books – Should I Launch Them All Together?

Written by Steve Scott on April 8, 2015. Listen to SPQ: iTunes | Stitcher | RSS Feed
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The Question

Dekel asks: I have three books. Should I launch them all at once or launch each one a few months apart? I have no list and I’m hoping to build one using the books.

Biggest Takeaway

Steve’s Answer

It’s great to hear that Dekel is focusing on list building and thinking about maximizing the effectiveness of his list.

Dekel mentioned that he doesn’t have a list yet. Steve says list building should be his primary focus. List building will help you create an asset that you can use to your advantage for years to come.

Before publishing your book, you should have a system in place for building your list. You need to have three items in place:

Steve recommends AWeber for email marketing. He also recommends getting these three things in place before you publish your first book. Check out episode 7 to learn more about email marketing best practices.

If you don’t already have a free PDF to give away, you might want to use one of these books as your free giveaway. If you already have a lead magnet, then here’s what you can do.

There are many pitfalls to publishing multiple books. If you put all three books up at once, there are several potential challenges.

Steve recommends a specific strategy.

  1. Launch each book individually. Don’t launch the next book until at least three weeks have passed since your first launch.
  1. Include an email offer with each book.
  1. Promote the heck out of each book during its launch period. Try to get your book on as many sites as possible. Nick Loper’s Kindle Launch Plan can help you do a successful free launch.
  1. Test different platforms, launch days, and promotional campaigns. Try different things with each launch so you learn what works.
  1. Review the results. Focus on the strategies that worked and don’t waste time on the ones that didn’t produce any results.
  1. Start your next promotion. Leverage your email list by asking for reviews.

While you’re doing this, you should also be writing your next book. Be open to learning from the launch process. You will make mistakes, but that’s the best way to learn how to build your business.

If you try to launch all of your books at once, you’re robbing yourself of the opportunity to learn from your mistakes.

Resources and Links

SPQ 007: Learn about the strategies Steve recommends for building your email list

Kindle Launch Plan: Access Nick Loper’s Udemy course at a significant discount